SMEs

What can we do for you?

How do I review, innovate and evolve my existing products and services?

As an SME, the reviewing and evolving of products and services should be a fundamental part of your BAU. However, there are often implicit assumptions within the organisation around the use of the product that make this difficult, especially when a small number of users can have a louder voice. We can help you uncover these assumptions and freshly understand how your products and services are used.

How do I grow out of my existing business quadrant towards new-new?

Often SMEs feel trapped by their existing business and want to move into the higher-risk new-new quadrant. We have helped SMEs develop strategies to grow their business in ways that are lower risk.

How do I research and develop new products and services?

The key to this is understanding your users and your market, and the pull of both. Understanding your users needs to become part of your BAU, but with a constant eye for new opportunities and improvements.

How do I develop effective innovation processes and tools?

Innovation means something different for every SME, as its purpose needs to be closely aligned with revenue. We have worked with SMEs to understand how innovation could help grow their market, and then built the process and tools that it needed to achieve this.

How do I engage with users to put them at the heart of my products and services?

Customers like to be heard, yet as the number of your clients grow, so their voices can become lost. We will work with you to put in place the right mechanisms to ensure that you can listen to your customers and their challenges.

How do I put the user at the centre of innovation?

Most SMEs have a clear understanding of their customers when they start out, but over time they lose that depth of connection. Your customers are the key to driving innovation - we will work with you to develop processes that ensure that their insights are captured and that they are involved in the innovation process.

How do I securely engage with 3rd parties through open innovation?

A lot of SMEs feel trapped between needing to protect their business and to open up to a wider field of knowledge. We have helped create cost-effective approaches that allow external experts and organisations to contribute to SME innovation without sharing IP.

How do I determine what innovation resource I need to be effective?

This is totally dependent on the nature of your SME. You can’t afford to have innovators sitting on a bench, but you also cannot afford to not innovate. We can help you get that balance right, often through dedicating a percentage of innovation time, team hackathons, side-of-desk incentives, or investing in innovation to make it a product you sell.

How do I embrace the importance of endings?

We can help you think about how you could supersede your own organisation, and how to take your customers on that journey with you. You should think of such endings before your competitors make you.