About Grounded future

Grounded Future was founded by Dr Phil Gosset who has nearly 30 years of experience in innovation and product development, working across a range of companies, from startups through to large global organisations. His approach is centred around grounded innovation, and his work has been instrumental in the success of a number of award-winning ventures.

Grounded innovation

Grounded innovation is an approach to innovation that is based around 4 principles and a simple process. Please go to the Grounded Innovation section to learn more.