Start-ups

What can we do for you?

How do I review, innovate and evolve my products and services?

As a start-up, the reviewing and evolving of products and services needs to become a fundamental part of your BAU. However, as you focus on getting something out of the door and selling it, it is too easy to not continuously test your thinking. We have developed simple tools and processes to ensure that you test and evolve each part of your product and service, and that you continue to do so as part of your development journey.

How do I develop effective innovation processes and tools?

Innovation for a start-up means getting the right solution to the right challenge in a way that has customer benefit. We have developed simple tools and processes to ensure that you put the customer at the centre of your solution, that you test and evolve each part of your product and service, and that you continue to do so as part of your development journey.

How do I engage with experts more effectively?

One of the challenges faced as a start-up is getting access to experts, be they user experts or solution experts. This is particularly true as you start to uncover unknown unknowns. We have worked with many start-ups and have developed approaches that allow them to benefit from experts through our simple approach and our extensive network.

How do I engage with users to put them at the heart of my products and services?

As you start out you are often too busy to keep the user at the heart of your development. Often you are building a solution for a specific client or simply from your own experience, but you will quickly find this too narrow a perspective. We will work with you to put in place the right mechanisms to make sure that you listen to a wider customer base.

How do I put the user at the centre of innovation?

Most start-ups think that they understand what their customers want when they start out, but over time they realise that this view is too narrow. Your wider understanding of customers is key to driving innovation - we will work with you to develop processes that ensure that a wider view is captured and to involve them within the innovation process.

What tools and techniques should I use in product development?

As you develop your solution, it is easy to believe that a build, test and learn approach will meet your needs. However, this often means that the user is filtered through your own understanding, which can be problematic. We will work with you to develop an approach using a simple toolset that allows you to involve users more closely with your solution.